Retail Fidelity: The preservation of a brand’s truth and passion as it moves from manufacturer to consumer.
It happens when a retail sales force knows how to communicate that passion. Enter Sparc. We create and host online training that keeps a sales force plugged into their manufacturers, allowing for clear transmission of brand and product information.
Amplification.
Sparc creates robust, flexible, web and mobile-based brand and product education to amplify your brand story through the entire retail channel. Imagine a retail sales force completely in tune with you, the brand source. They have access to the full brand signal, loud and pure. Sparc ensures that the message consumers receive is the one they were meant to hear.
Support.
Let Sparc provide the support to effectively manage your program across our large network of Retailers and Retail Sales Associates. Sparc simplifies your administration, providing validation and support to keep your program moving forward. Sparc provides marketing development and execution – email, collateral, social and can assist you with technical solution development.
Analytics.
Measure your success. Track user progress and status against dealer and location. Provide store management dashboards to organize and track store progress and organize multi-store accounts. Sales Rep dashboard to organize and track accounts. Brand dashboards to manage internal, sales rep, dealer, and salesperson training.
Retail Solutions.
Not just for Brands, Sparc allows you to extend your Retail Account to an immersive Store Training program linked to your key Brands. Join some of today’s leading retailers and implement a Sparc advanced training portal now.
Influencers.
Beyond retail, let Sparc create and manage your Brand Ambassadors, Key Influencers, and Pro Programs. Measure your ROI and tap into our deep bench of Rewards programs. Advanced eCommerce technology and integrations allow for limitless expansion. Talk to us about your Employee Purchase, Pro/VIP, and Brand Ambassador programs.
Business Services.
Sparc Business Services supports all of your business needs. From B2B to Direct eCommerce, Sparc’s team of professionals provide the solution you need. As a HubSoft Value Added Provider, we can craft a plan and implement the right solution for you.
Technology. Service. Creativity.
Manufacturers
Imagine a retail sales force completely in tune with you, the brand source. They have access to the full brand signal, loud and pure – everything from your latest brand news, to product tech information and specific feature/benefit points to use on the sales floor. They are now loyal brand crusaders, trumpeting your message where 67 percent of buying decisions are made: on the front lines.
- Keep retailers educated on your products as they become increasingly complex and technical.
- 24/7 usability, user-controlled experience.
- Dynamic online community, sharing ideas and best practices.
- Learn & Earn incentives — high motivation for retail salespeople to get immersed in your brand.
Retailers
With 67 percent of buying decisions made at the point of purchase, it’s impossible to overemphasize the value of a tuned-in retail sales force. When a consumer’s experience at retail augments his feelings for the brand, Retail Fidelity is working at full strength. The Sparc benefits for retailers are numerous – increased sales and enhanced customer loyalty are just the beginning.
- Stay ahead as products become ever more complex and technical.
- Build the knowledge, skills and confidence of your salespeople.
- Customize curriculum for your staff, and monitor their individual progress in real time.
- Sustain your advantage versus big box and catalog/online sales.
Sales Associates
Plug into Sparc and get more tuned in to the brands you sell. Sparc empowers you to be more successful by arming you with up-to-the-minute product knowledge and sound, practical sales smarts.
- Build your knowledge, skills, and confidence on the sales floor.
- Stay ahead as products become ever more complex and technical.
- Learn & Earn — pocket incentives such as free gear, pro-deals, and trips to far off places.
- Have a say — be part of an online community that lets you talk directly with the brands you sell and the industry at large.
